Today my first phone call was from a baby boomer who asked me if she really needed a LinkedIn profile? She was not looking for a job and she did not realize that employees, customers, clients and other colleagues might be watching her. “Oh no,” she replied. “No one will be impressed if they see what I have. I haven’t updated it in years. She was wrong in thinking that only job seekers use LinkedIn. However, US News reports that 95% of recruiters use LinkedIn to find and assess candidates. It seems that everyone is using this professional network. One of the best things you can do for your career is to have a great LinkedIn profile. These 17 helpful tips will help you build a profile that will impress others.
By default, your current job title will be displayed as the title. This is not what you want. This highly researched section should focus on what you are doing. Indicate the work title for which you are eligible, do now or want. Be specific by using standard titles that are typically found on a job search site. You can highlight the area you are interested in, as well as any key specialties or certifications you have
Your profile title and job titles are heavily weighted into LinkedIn’s search algorithms. Give the most specific name for what you are doing to clarify a reader if your official title is unclear. For example, “Tech 3” might be the internal title, but “Network Engineer” is the actual work you do, so you might want to use it instead. You have 100 characters available, so add something distinctive, example: Product Manager – Global Emerging Countries
Your profile picture
It is an essential part of your personal brand. Make sure you have an updated photo that is no older than a year old. The image should be a portrait with a solid, neutral background. You want good lighting on your face and SMILE! Your photo should give you a warm and inviting look.
You need to demonstrate a distinct skill set, noting your main strengths and accomplishments. You have to create the right keywords if you want LinkedIn to be an effective tool for you. Browse current vacancies that are right for you and write down the essential skills and experiences they want. Identify 5-10 typical job tasks you perform and list those job skills by keyword that are deemed imperative to get the job done. Be sure to sprinkle these keywords throughout your profile.
Do not describe the company you work for. Focus on what you are doing for them. Avoid long, generic job descriptions. Add measurable results and some accomplishments. Distinguish how you cut costs, developed or created something new, added revenue, improved productivity, write down any significant process / system / organization improvements you made.
These mini references are powerfully effective. Make sure you have at least five recommendations – more is better. Ask a few bosses, clients, or coworkers to write one for you. You increase your chances of them complying if you ask and come up with a few sentences about what you would like them to mention. The easier you make it easy for your connection to post a recommendation, the higher the likelihood that it will.
Summary / About section
LinkedIn recommends that this be a personalized section that shows your personality and that is written FIRST PERSON. Here, you explain to people the type of work you do, what you think is good at, and the type of tasks you enjoy. You can also discuss the reasons why you love your field or your job. Be sure to mention what a boss says you do well or what customers like about working with you. Keep it all genuine and genuine. Think of it as personal communication if you were networking in person and what could you say about yourself. Above all, avoid speaking again. You don’t want it to sound like something you pulled off your resume or a biography of yourself.
LinkedIn advises you to connect with 300 to 500 people you know to have a good network. The more common links you have with any searcher (recruiter, hiring manager, prospect, etc.), the higher your profile will be in their results when they search for words relevant to your profile.
Review what you have. Update and add new skills and remove old ones in this section.
FOR JOB HUNTERS:
Open to work / new job
Let recruiters on LinkedIn know that you are open to new job opportunities by activating this section visible only to recruiters, unless you use the “OPEN to WORK” tag (which I do not recommend displaying ). You can specify up to 5 job titles that interest you and your preferred location. LinkedIn does a great job protecting you from recruiters in your current business. They take steps to prevent LinkedIn Recruiter users who work at your company and related companies from seeing your common career interests, although they do not guarantee this.
Recruiters often start looking for candidates by researching the job title and location. In the “Let recruiters know you’re open to work” section, you can select up to 5 locations. Use cities, not small towns. Registration states are also a good option. Many recruiters say they are looking for candidates who are likely to accept the job offer.
+ Remote work desired
Employers have most of the people working remotely now, so you can designate this in the “Let recruiters know you’re open to work” section and expand your employment opportunities.
Add a phone number because recruiters like to call or text prospects. Include your personal email, the one you check often, because it’s essential. You might have set up LinkedIn using an old email or a work email. Go to your settings and update it to a currently active personal email address so you don’t miss an employer trying to contact you.
Post, comment, use hashtags
Be visible on LinkedIn. Many recruiters and HR managers monitor hashtags and conduct content searches for the influencers in the industry they are looking for.
By posting quality content and including appropriate industry-related hashtags, you are presenting yourself as an expert, and you might be noticed and found in a whole different way.
Connect with recruiters on LinkedIn
Chances are, some recruiters specialize in your industry. Make sure you know who they are and that they know you. The easiest way to do this is to search LinkedIn for recruiters who are looking for talent for your industry. Use LinkedIn’s search box for PEOPLE and type in “Recruiter AND [the name of your industry]. “Scroll through the results and click on the profiles that you find interesting. When you find a match, send the recruiter a PERSONALIZED MESSAGE (not CV) with the connection request.
Open to the public
Under the small photo of your face, in the drop-down menu, you set the privacy settings. Some HR and small employers don’t use LinkedIn Recruiter because of the cost. Opening your profile allows anyone searching using Google (etc.) to find you.
Complete education information
If you graduated, you need to add date of graduation, or employer / HR or recruiter may think you only did your college education but not finished.
MORE HELP on creating your profile
For in-depth direction and details on creating your LinkedIn profile, download this Free LinkedIn profile creation Step by step guide because it will be very beneficial.