Inspiration for radio writers when they run out of ideas


Radio editors know all too well the pressure of meeting deadlines… not to mention the dreaded writers block.

Hooks, First Lines and Scene Setters is the new e-book from a senior creative writer and media professional Earl Pilkington.

With 25 different business categories, there are at least 101 hooks, frontlines, and decorators in each category drawn from advertisements to help get the creative juices flowing.

That’s almost 3,000 first lines for radio commercials in this volume alone.

For example, do you need to write a script for car repairers? Pages 26-28 might solve a problem with your script. Printers or printing services? Pages 72-75 will set you up for success.

“While good radio commercials are the result of inspirational and great scripts, sometimes it’s very difficult to get started, to come up with an idea, any idea, for that front line,” says Earl.

“So I encourage people to flick through and see what inspires them in other sections to start writing, telling a customer story, and selling.”

“All lines were taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic – these are the ones you really get stuck with – others are “strange” and very left of center. Try them on for size and see if they spark anything creative in you.

Although now free to download, on September 1 the e-book will go on sale for $15.99.

“Editors like us, who work in commercial radio – don’t get paid very well – and for the price of 2 regular coffees per copy – these e-books should help inspire both new and old to radio. At least, that’s the plan.

This will be the first in a series of books for radio editors.

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