Newswire shares tips for writing media advisories

Press release

June 15, 2022

NEW YORK, June 15, 2022 ( –
A media advisory is not a complete story. This is a one-page description and is essentially an invitation to the press to attend an event hosted by a brand. The event can be anything from a press conference to a grand opening, book signing, live demo, etc.

Media advisories include the most important event details and are a great way to generate buzz and entice media to attend.

“Media advisories are great resources brands can leverage to raise awareness of their event,” said Charlie Terenzio, chief marketing officer and senior vice president of media and marketing communications at Newswire. “The more media attention an event attracts, and for good reason, the better a brand’s position will be to grab attention and capture market share.”

When formatting a media advisory, follow these steps:

  • At the top of the page, type MEDIA ADVISORY in large bold type.
  • On the left side, enter the date of the alert and the following contact information:
    • Company Name
    • Your first and last name
    • E-mail address
    • Phone number
  • Just as you would when formatting a press release, use the 5 Ws (who, what, when, where and why) to get to the most important details
  • Keep the length between 100 and 150 words.

It is important to note that media advisories must be sent twice. The first should be sent a week before the event and the second should be sent the day before the event to serve as a reminder.

Learn more about how Newswire’s integrated solutions help brands create newsworthy content, deliver strategic media pitches, earn media mentions, grow audiences, expand reach and to implement an effective go-to-market strategy, visit today.

About Newswire

Newswire is a technology company that offers dissemination of press releases and press release campaigns by leveraging earned media awareness, SEO traffic, and email marketing through campaign automation to help businesses gain impactful media coverage, drive traffic to website, generate leads and increase brand awareness. With cutting-edge technology and a commitment to customer satisfaction, Newswire delivers real business value at a fraction of the cost of other solutions.

For more information on the distribution of press releases or on the Media Advantage Packagevisit or find out why our customers have named us #1 for customer satisfaction in our industry for four consecutive years.

Contact information:

Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
E-mail: [email protected]

Source: Newswire

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