The importance of using citations and references in theses and research articles

Understanding citations and SEO is an urgent need for academics and industry and academics in these fields are increasingly engaged in academic writing. My goal is to present a series of articles (insights) related to citations and references. In this first series, I discuss the basics of Citations & References.

My point is that a researcher should first acquire knowledge about the correct use of quotes and references which can be crucial for their academic success. This can be achieved by understanding the correct referencing style (eg APA style), examining for accuracy and eliminating errors.

The approach would save academics and academics from complying with academic guidelines and journal-specific requirements, which accommodate various variations of referencing styles (APA, Harvard, Chicago, American Medical Association – AMA, Bluebook, ILI). The researcher must ensure that the list of references and the citation in the text strictly conform to the style. For this, the researcher must refer to the APA 7 manual.e editing [1] or “guide for authors” of a specified journal.

What are quotes in the text and at the end of the text?

Let me take the following example (quote) to explain in-text quotes (quotes in parentheses and narrative quotes) and end-of-text quotes

Quotes in brackets

  • Cite the author’s name (s)
  • Author and date must be separated by a comma
  • Author and date appear in parentheses for a citation in parentheses
  • The quote can appear inside or at the end of a sentence.

(Sankaran and Chakraborty, 2021)

Narrative quotes

  • The author’s last name appears in the running text and the year of publication appears in parentheses immediately after the author’s name for a narrative quote.
  • The author’s name can be included at the beginning or in the middle of a sentence.

Sankaran and Chakraborty (2021)

(Note: In a narrative quote, the ampersand “&” is spelled as “”and”)

To cite several works,
Two or more articles by the same authors per year of publication
(Sankaran and Chakraborty, 2020, 2021)

Two or more articles from the same authors with the same year of publication
(Sankaran and Chakraborty, 2021a, 2021b)

For 3 or more authors,
(Sankaran et al., 2021)

End-of-text referencing

  • Sort the references alphabetically
  • Indented 5 spaces (or ½ inch) if the referencing goes to more than one line
  • Should be on a separate page titled “Referencing” or “Bibliography”
  • List all types of sources together (for example, do not separate research articles from books or websites).


  • Always refer to the APA publication manual, 7e edit for correct quotes
  • Contact your IRB / University for the acceptable format for your thesis / dissertation.

Is user-level training available on RMS?

Yes, the author is a Mendeley Advisor (a certification obtained from Mendeley, UK) and has conducted over 20 workshops on Mendeley with over 1,500 participants spread across PAN India, Asyut (Egypt), Dhaka (Bangladesh), HO CHI MINH (Vietnam), Kandy (Sri Lanka), Lahore and Kathmandu, Biratnagar (Nepal) and Zimbabwe.

Hope this article will be useful to researchers and help them to publish their thesis and manuscript using the right SEO style. In the next series, I intend to present some ideas on how one can get started with using software for referral management.

The references

[1] American Psychological Association Publishing Manual (7th ed.). (2020).

[2] Sankaran, R., & Chakraborty, S. (2021). Why do customers make mobile payments? Apply a medium-end chain approach. Marketing intelligence and planning, 39 (1), 109–124.

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